Selling handmade jewellery

23 01 2013

Following my exploration of pricing handmade jewellery, I have been considering the options available to sell handmade jewellery.

I’ve been thinking the options available for selling handmade jewellery are:

  • ‘bricks and mortar’ jewellery gallery
  • craft / artisan market(s)
  • commission / out of studio
  • online

I’ve thought and written a lot about the importance and place of the jewellery gallery (the ‘bricks & mortar’ kind) over the last few years [Place of Gallery, Galleries & Artists]. There’s a lot for an artist to consider when entering into an agreement with a gallery (if given the excellent opportunity that is!); including:

  • exclusive collections for each gallery
  • personal policy for referrals for commission approaches
  • agreements on pricing if also selling through other channels

Quite a few friends sell through craft / artisan markets (eg. Markit @ Fed Square, Craft Hatch, Harvest Workroom Fiesta, Melbourne Design Market, Finders Keepers, and more). My thoughts are that this would require quite an investment in stock production, to ensure enough selection at such an event, and stall presentation … and so it’s not really a viable option for me at the moment.

Selling via private commissions, out of your own studio, would be a great option … though really only one for an artist with an established reputation and practice. So perhaps in time … wishing … maybe ….

More realistically – online selling. I’ve noticed the most popular options are Etsy or one’s own website (often powered by BigCartel platform). If you’ve had experience with either of these, please do share your tips for those of us considering entering the fray.

Would you help me?
If you’re a contemporary jewellery maker, would you tell me which method you use to sell (multiple selection is allowed)?

As always, comments are more than welcome!
Especially if you have tips for managing multiple selling channels.

Update: I was thinking about this with respect to non-exhibition (or post-exhibition) jewellery, as exhibitions are almost always bricks & mortar gallery spaces.

Strangely, the day after I drafted this post (days before I published it of course!), there was an article in The Age on crafting and how to sell jewellery! Amazing how these things just collect in the minds of like-minded people yes? …

How do you read?

6 09 2012

I’m curious – what device do you use to read this (and other) blogs?

Why do I care you may ask? Well, if there are lots reading through hand-held devices with smaller screens, I may consider adjusting the format of the posts to enable easier reading … but of course won’t if it doesn’t matter much.

So, would you tell me:


Update (13th September): thank you to those who replied to the survey! it seems that the majority read on a larger screen … though just in case, the mobile format has been activated … please do let me know if you ever have any problems reading my blog, I’m always happy to improve things!

Pricing jewellery – another update

11 07 2012

It’s been a fortnight since I published the survey, and just over a week since the first update.

As at midnight last night, there were 30 responses and the results are below.

survey results, just after midnight 11th July 2012

A few thoughts I’ve had about the results:

  • the $40+ group are likely to be the more experienced group of makers with a solid gallery presence and/or client base
  • those charging under $20 per hour, please consider if you’re undervaluing your skills!
  • as I mentioned in a previous comment, I wonder if I should have included a ‘I don’t price by a flat hourly rate‘ as an option, for those makers who take a more flexible approach to pricing

Have you found this series of posts useful?

Thank you again to those makers who generously responded to the survey.

Pricing jewellery – update

3 07 2012

It’s been just under a week since I asked for help with an ‘hourly rate’ survey.

To date the post has received lots of fabulous comments and many people have read it (at least according to my traffic stats). Though many seem to be shy about contributing to the survey.

The results as at 9:30pm last night are below, from only 16 responses (thank you to the few who voted):

survey results, 930pm 2nd July 2012

I feel it’s important that jewellers, especially those emerging and starting to figure out how it all works, gain a feeling for what the market does. And rarely would any of us feel comfortable enough to impose upon another jeweller and come outright and say “so, what do you charge per hour” … or is that just me?!

If you haven’t already, please do contribute to the survey below (sorry to international readers; this is only in AUS$, other currencies will confuse the results with exchange rates and such). I’ll update again in a week with the results at that time.

Thank you!
(Also: I’ve added a link to the survey in the sidebar … )


And in an excellent case of good timing, I spotted this on Northcity4’s facebook page.
It took a little searching, but I think the original text may have come from here.

one to remember!