Social media musings

3 04 2016

There have been many grumblings about the changes to Instagram lately. I would probably pay more attention if I used it more than I do – I use it with enthusiasm to see other people’s things, but not so much to publish my own. I’m a content consumer, less a content maker.

I’ve recently been having some thoughts on how Instagram is being used by makers and galleries …

I like to follow my favourite makers and galleries and pages via both Facebook and Instagram. I think that showing support – genuine support of course, not the if-I-like-you-I-expect-you-to-like-me kind of faux-support – is an important part of acknowledging the amazingness of others and for building a community of like-minded people.

However I do get a bit jaded when I see the same image repeated on both platforms.

My own personal rule is to (try to) only publish unique images to Instagram – images that are not repeated on my blog (linked to my Facebook page), though more often than not they’re related to a story on the blog.

Have Instagram users found that they have a remarkably different interaction with their images on Facebook compared to Instagram? Perhaps that’s why the repetition/replication is worthwhile – perhaps the audience is quite different, and those of us who are duplicated (ie. interacting with both platforms) are in the minority.

No doubt marketing experts will tell me that repetition is more valuable than unique images – that the fact that I notice the duplication is the whole point, for recognising the image is proving that I’m paying more attention to that maker / gallery / image.

I’m such a light-weight user of Instagram for the purposes of this blog that the changes in that respect may not impact me. However as an avid reader of other people’s feed, the changes probably will annoy me.

Do you know what other platforms are being moved to in reaction?


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