Oh dear Pantone

7 12 2015

Is it just me, or are Pantone colours for 2016 just a bit …. erm …. ?

from Pantone website; click on image for original source

from Pantone website; click on image for original source

I don’t mind the colours themselves. Actually I quite like them.

Though I mind the justification of their selection (the first time Pantone has selected two colours as ‘colour of the year’).

The prevalent combination of Rose Quartz and Serenity also challenges traditional perceptions of color association.

In many parts of the world we are experiencing a gender blur as it relates to fashion, which has in turn impacted color trends throughout all other areas of design. This more unilateral approach to color is coinciding with societal movements toward gender equality and fluidity, the consumer’s increased comfort with using color as a form of expression, a generation that has less concern about being typecast or judged and an open exchange of digital information that has opened our eyes to different approaches to color usage.

Really? Are Pantone not simply reinforcing ‘traditional perceptions’ by choosing these two to represent ‘gender’? Or is it just me, and my ‘traditional perceptions’ are getting in the way?


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2 responses

7 12 2015
verityhollingworthjewellery

You’re right Karen, it’s hardly progressive!
Thankyou for your continued thoughtful comments throughout the year, I always enjoy thinking about what you have to say. You’re such an asset to Melbourne’s jewellery community!

7 12 2015
Karen

Verity you’ve made me blush!! Thank you for your kind words 🙂




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