‘Supermarket’ @ Craft

11 12 2013

The Supermarket‘ event/exhibition at Craft exercised my mind, and days later it still is.

Questions of mass-production versus hand-production versus limited-production, and the influence on value perception, play on my little grey cells.

installation

installation

Exhibition media: “Exploring the phenomenon of markets and production ware, Supermarket transforms the gallery into a marketplace of limited edition works exclusive to Craft from a select group of Melbourne makers and designers.
Curated by Debbie Pryor a selection of artists have been invited to create exclusive ranges as an extension of products in the retail store or reinvention of exhibition concepts.

Participating artists are:

installation of Anna Davern + Lucy James

installation of Anna Davern + Lucy James

There are so many pieces from each maker here, that it represents quite a significant investment in time – above and beyond any ‘regular’ exhibition or even any level of stocking a retail space.

Naturally the individual works are super (especially the Lucy James prints), though somehow I kept wanting to view it as an ‘exhibition’ … and in that way I’m not entirely sure it all genuinely works, but then again (given the concept) I expect it isn’t meant to.

That said, I imagine that the market day (this Saturday 14th) will be the time when it truly shines. And as one can purchase and take-away immediately, it should be great for gift-giving … but let’s hope some of the works remain for the special day!

Strange that I feel the need to make the distinction between ‘exhibition’ vs ‘market’ so clear … something to think more about, and perhaps that is the whole point of ‘Supermarket‘. Or maybe I’m just thinking too much.

Check out the ladies of HandMadeLife’s post about it: they describe it as a “concept driven, exhibition meets retail event hybrid” … this totally nails it.

The Craft facebook page has many gorgeous photographs.

Supermarket‘ is at Craft until 24th December 2013.


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