Pricing jewellery – another update

11 07 2012

It’s been a fortnight since I published the survey, and just over a week since the first update.

As at midnight last night, there were 30 responses and the results are below.

survey results, just after midnight 11th July 2012

A few thoughts I’ve had about the results:

  • the $40+ group are likely to be the more experienced group of makers with a solid gallery presence and/or client base
  • those charging under $20 per hour, please consider if you’re undervaluing your skills!
  • as I mentioned in a previous comment, I wonder if I should have included a ‘I don’t price by a flat hourly rate‘ as an option, for those makers who take a more flexible approach to pricing

Have you found this series of posts useful?

Thank you again to those makers who generously responded to the survey.



One response

30 08 2012

Hi There,

Great series of posts, it is an important thing to think about for all of us.

Wherever possible we should try to value ourselves and the work that has gone into our objects as if we don’t value handmade jewellery then why will the buyer?

Also from a gallery owner perspective (as well as a maker) price is not necessarily the make or break decision as to whether somebody buys something and it can also work differently from what you would expect. Some buyers will assume a cheap piece of jewellery is a low quality piece and not buy it for that reason while a higher priced piece seems like a more valuable purchase.

And one more thing… if you are selling in multiple shops, galleries and/or markets. It is more important to keep your retail price consistent than your wholesale. Galleries will be very annoyed if they find the same work selling for less somewhere else. So the maximum commission should be 50%, work off that. If your wholesale price is $50 sell it for $100 wherever you are selling. That way if a gallery only charges 30%, you get an extra $20 in your pocket which is always useful!

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